EFFECTIVE
RESULT-ORIENTED
AUTHENTIC
Welcome!
As marketing expert and leader I have more than 17 years of experience in the FMCG, OTC and Generics business with proven skills in brand, shopper, and digital marketing as well as in sales. With holistic business understanding and a trained eye for the essential I quickly identify challenges and opportunities, establish transparency, and assist you to drive and strengthen your business with the most promising strategies and measures.
Services
Interim Management
- Marketing lead, team lead
- Brand-, Shopper-, Expert- und Digital-Marketing Management
- Project Management in Marketing, Sales and Commercial Excellence
- Support in Key Account Management
- Build & lead teams
- Bridge vacancies
Business Consulting
- Development and execution of multichannel on- and offline campaings
- Support product innovations and relaunches
- Management of innovation processes
- Portfolio management and optimisation
- Analysis and improvement of commercial structures and processes
- Improvement of cooperation and communication
- Drive profitability by identifying promising measures (e.g., portfolio-mix-management)
- Management of agencies
- Conduct reportings and trackings
Experiences
Innovation VMS Category
(vitamins, minerals, supplements)
Commercial
consulting & projects
Interim Category Lead Laundry
Interim Category
Marketing Lead
STADA Germany
Development and implementation
of the
OTC Generics Strategy
Leading the EMEA strategy and business planning
Leading the GSK CH
Brexit program
Leading the commercial
Pfizer divestment team
Paneuropean
Turnaround Strategy
Category Marketing Lead
Northwest-Europe
Category Marketing Lead
DACH
Key Account Management
Key Account Management
Development and implementation of innovation concepts
I am looking forward to hearing from you!
© 2021 John Binet
English 
German